Big Four Accounting Firm Enters the Metaverse With Purchase of Virtual Land in The Sandbox (SAND)

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One of the biggest accounting firms in the world has ventured into the metaverse after purchasing virtual real estate on gaming blockchain The Sandbox (SAND).

PwC Hong Kong, part of the global PricewaterhouseCoopers accounting empire, has become the first member of an internationally recognized professional services network to publicly buy virtual land on The Sandbox, according to a press release.

As William Gee, a partner at PwC Hong Kong says,

“The Metaverse offers new possibilities for organizations to create value through innovative business models, as well as introducing new ways to engage with their customers and communities.

We will leverage our expertise to advise clients who wish to embrace the Metaverse on the full range of challenges presented by this emerging global digital phenomenon.”

SAND is a decentralized blockchain-based gaming world within the metaverse where users can buy, sell, and customize virtual plots of land, which they own as in-game non-fungible tokens (NFTs).

PwC Hong Kong can play a valuable role in growing the metaverse by creating an environment where blue-chip investors and brand-name companies can feel comfortable familiarizing themselves with Web3 technology, according to the media release.

As stated by Sebastien Borget, chief operating officer of SAND,

“The metaverse is open for business. We welcome PwC Hong Kong to experience how The Sandbox fosters new immersive experiences and ways for brands to connect with customers. It’s an exciting time, and PwC is at the forefront of this emerging frontier.”

SAND is exchanging hands at $6.14 at time of writing, a 29% increase from its seven-day low of $4.76.

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