Yuga Labs Hires Former Rally Executive Chris Fortier as VP of Products

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Yuga Labs, the developer of the Bored Ape Yacht Club (BAYC), has hired Chris Fortier as its VP of Product.

As the new VP of product at Yuga Labs, Fortier will be responsible for developing Web3, metaverse, NFTs and product planning, the company said.

The new VP of Product will also be involved in simultaneously overseeing the product development of Yuga Labs’ five current collections of non-fungible tokens (NFTs), Bored Apes, CryptoPunks, Meebits, Voyagers and Mutants.

Chris Fortier also previously served as music department director for streaming platform Twitch, addressing Twitch’s existential crisis related to the use of music on the platform.

Fortier served as the VP of Product at the financial software firm Rally. During his time at Rally, he oversaw 60 cross-functional teams (including design, research, product, data, and engineering), creating product roadmaps and executing new weekly releases, including core NFT marketplaces, token minting, fiat economy functionality, consumer-facing bot integrations, and mobile apps.

Yuga Labs is a blockchain technology company that develops NFTs and digital collectables. The company expects his experience will help Yuga Labs bring more people into the cryptocurrency web 3 economies.

Yuga Labs also tweeted a statement about the Ethereum merger, saying that in the event of an Ethereum PoW fork, Yuga Labs will only recognize that NFTs on the Ethereum PoS chain have the relevant license and are eligible to use the utilities provided by Yuga.

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