UFC, the world’s leading Mixed Martial Arts (MMA) organization, has announced that it is partnering with VeChain, one of the world’s leading sustainability-focused blockchain foundations.
The partnership will include various integrations in UFC live events and feature original content for the platform’s digital and social media channels. The partnership is set to commence on 11th June 2022.
An Unprecedented Level Of Integration
With VeChain becoming the UFC’s first-ever official Layer-1 blockchain, the blockchain foundation will get unprecedented access and integration into key UFC assets ranging from broadcast features, in-arena promotion, and original content distributed across the UFC social media channels to live events.
UFC’s global reach will give VeChain significant brand visibility, reaching around 900 million households across over 175 countries. Speaking about the partnership, co-founder and CEO of VeChain, Sunny Lu, stated,
“It is a historical moment when VeChain, the Layer 1 public Blockchain with the most enterprise adoption, joins forces with the fastest growing sport to raise awareness that blockchain technology is critical in helping deliver major global objectives, such as sustainability. This is just the beginning of a multi-year relationship with UFC, and we really look forward to changing the world together.”
Pioneering Real-World Blockchain Applications
VeChain has international offices in several countries, including Luxembourg, Japan, China, Singapore, France, Italy, Ireland, San Marino, and the United States. VeChain has also established several partnerships thanks to its strong independent developmental capabilities and the professional guidance of strategic partners, including PwC and DNV. As a result, VeChain’s current list of partnerships includes the likes of Bayer, Walmart, BYD Auto, BMW Group, LVMH, and several more.
Speaking about the partnership with VeChain and what it means for the UFC, UFC Senior Vice President of Global Partnerships, Paul Ascensio, stated,
“VeChain is a globally recognized leader in blockchain technology, and we couldn’t be happier to welcome them as an Official Marketing Partner of UFC. VeChain’s expertise in using real-world blockchain applications to help the public and private sectors achieve their carbon-neutral goals is an effort we are proud to support. We’re looking forward to working with VeChain to leverage UFC’s worldwide popularity to promote a positive message that blockchain technology can be used to protect our environment for future generations.”
A Unique Blockchain
The VeChain blockchain is unique because its technologies have been adopted by governments and enterprises across various verticals and industries. The technology can transform the world economy, greatly enhancing transparency regarding data and facilitating greater collaboration through trustless data that the blockchain has enabled.
VeChainThor is also mainstreaming applications across several industries that encompass carbon management, sustainability, supply chain & logistics, medicine, energy, and more.
VeChain’s Integrations And Entitlements
With VeChain becoming the UFC’s official Layer-1 Blockchain partner, it will receive the deepest integrations with premier UFC assets. VeChain will own UFC’s fighter ranking titleship, now called “UFC Rankings Powered by VeChain.” This would give VeChain visibility in live broadcasts of some of UFC’s biggest events.
Additionally, this integration will be reinforced with two more high-visibility activations, with VeChain having a presence in the UFC Octagon at all UFC events and during Dana White’s Contender Series. VeChain will also be promoted in-venue at all UFC events thanks to frequent, dynamic branding on the UFC Fight Deck. It will also feature in collaboration with the UFC on a host of original content featuring UFC athletes. These would be distributed across all popular UFC digital platforms and social media.
VeChain will also get unprecedented access to state-of-the-art UFC facilities such as the APEX and the Performance Institute, allowing it to develop once-in-a-lifetime corporate events and activities.
Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.
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