- SPAR’s nationwide crypto adoption demonstrates Bitcoin growing role as real-world money in everyday retail.
- Institutional buying and halving dynamics support cautious optimism for a Bitcoin rebound to mid-2026 targets.
SPAR has now partnered with Binance Pay and Swiss fintech firm DFX.swiss to allow shoppers to pay with more than 100 cryptocurrencies and stablecoins, including Bitcoin (BTC). DFX Swiss confirmed that SPAR integrated its OpenCryptoPay system into the app, enabling seamless crypto transactions. This rollout represents the first nationwide crypto payment system in Switzerland’s grocery sector.
Despite the fact that in our previous reports, we highlighted that the Swiss National Bank (SNB) President Martin Schlegel’s rejection of Bitcoin as a reserve asset, citing volatility and security risks, the rollout, which began with roughly 100 stores, aims to cover all 300 SPAR supermarkets in Switzerland in the coming months. The system broadly supports over 100 digital assets, including major ones such as Binance (BNB), Ethereum (ETH), and stablecoins like Tether (USDT).
In practice, the system was firstly demonstrated by Rahim Taghizadegan on his LinkedIn account, stating:
First Bitcoin payment at a supermarket in Switzerland – SPAR in Zug, impressive implementation by DFX.swiss. Just scan a static QR code, send sats, immediate and easy registration by the cashier. If enough people use it, it may be rolled out nationwide. I used Phoenix Wallet for LN, but pretty much anything works.
For the first time, this major supermarket chain in Switzerland, now nevertheless, accepts cryptocurrency across all stores, moving beyond limited pilot locations. This expansion just happen with notable developments in especially, Bitcoin.
Institutional Buying Fuels Optimism for Bitcoin in 2026
On December 1, the price of Bitcoin plunged below US$85,000, a drop of roughly 8% in a single day that sparked widespread liquidations among traders who had already borrowed funds to buy BTC, as deepening the sell‑off , making a near‑term return to US$100,000 before end 2025 may seem beyond happening.
According to a recent report by Forbes, however, analysts at JPMorgan remain cautiously hopeful. They project Bitcoin could rebound to around US$95,000 by mid‑2026, citing continued accumulation by institutional investors during the recent dip and reduced supply growth following the 2024 halving.
Meanwhile, in recent discussions, the possible inclusion of BTC alongside gold in Switzerland’s national reserves has been considered as an initiative proposed to the Swiss National Bank (SNB) as part of a constitutional amendment to strengthen long-term financial sovereignty.
As of now, Bitcoin is trading at the price of US$87,161.50, with an increase of 1.12% over the past 24 hours, while decreased a 0.83% in the past week, reflecting a fragile equilibrium in the market for the moment.
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