XRP News: Nasdaq Firm VivoPower to Launch $100M XRP Strategy

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XRP has changed the tone of big institutions who thought Bitcoin is the only assets to capitalize, recently, VivoPower has announced a $100 million XRP treasury strategy, becoming the first publicly listed company on Nasdaq to make such a bold commitment to XRP. Teaming up with crypto custody giant BitGo, the company plans to hold XRP, develop DeFi initiatives, and actively support the growth of the XRP Ledger (XRPL).

This news comes amid growing interest coming from big institutions adding digital assets to their balance sheets, echoing earlier Bitcoin treasury strategies from firms like MicroStrategy. But this time, XRP takes center stage. 

Analyst Reactions: A Bold Bet on XRP

Popular analyst Jungle Inc Crypto News hailed the deal as a potential game-changer, stating, “This isn’t a hedge. This is a full-blown XRP treasury strategy.” The move, according to Jungle Inc., could set a precedent for more publicly listed firms to follow suit and adopt XRP for long-term corporate strategies.

The significance isn’t just in the dollar amount but in the intent. VivoPower isn’t treating this as a speculative investment, it’s forming the foundation of its future in decentralized finance. With BitGo’s over-the-counter (OTC) execution and institutional-grade custody, the company aims to ensure seamless execution and top-tier security.

BitGo CEO Mike Belshe also weighed in, noting that VivoPower’s entry into the space reflects a rising tide of institutional interest in digital assets beyond Bitcoin.

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VivoPower’s Strategic Shift and SEC Filing

Backed by a recent $121 million capital raise, VivoPower’s pivot to DeFi comes with a broader plan. It includes building infrastructure on XRPL and integrating digital assets into its core business strategy. The company has also filed a registration statement with the SEC, showing a clear commitment to compliance as it steps deeper into the crypto space.

Meanwhile, Hong Kong-based Reitar Logtech is establishing a $1.5 billion Bitcoin acquisition strategy to enhance its logistics technology operations in Asia, underscoring a broader trend of corporate treasury diversification through cryptocurrency.

With both XRP and Bitcoin now being actively pursued by major corporations, the digital asset space may be on the verge of a new wave of institutional adoption.