Journalist
Hassan Shittu
Journalist
Hassan Shittu
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Verb Technology Company, Inc. (Nasdaq: VERB) is set to become the first publicly listed company to adopt Toncoin ($TON) as a core treasury asset, following the announcement of an upsized and oversubscribed private placement expected to generate $558 million in gross proceeds.
The PIPE (private investment in public equity) deal involves the sale of approximately 58.7 million shares, including pre-funded warrants, priced at $9.51, matching VERB’s Nasdaq closing price on August 1. The transaction is expected to close on or around August 7, pending standard regulatory and procedural approvals.
As part of its strategic overhaul, the company plans to rebrand as TON Strategy Co. (TSC) and convert the bulk of the proceeds into Toncoin, the native token of The Open Network.
The move indicates a major shift into blockchain-native treasury management and is expected to position the firm among the largest institutional holders of Toncoin worldwide.
TON Strategy Co. Bets on Toncoin’s Future as Telegram-Backed Ecosystem Gains Global Traction
Unlike the Bitcoin-centric strategies seen in firms like MicroStrategy or Metaplanet, TSC’s model is Toncoin-focused, anchored in a growing ecosystem supported by integrations with the messaging platform Telegram and a rising decentralized finance (DeFi) sector.
Telegram and the TON Foundation recently cemented TON’s role as the exclusive blockchain for the platform. TON now powers Telegram Ads and tokenized assets like usernames and NFTs, and it is the only network approved for Telegram’s mini-apps.
Integrated directly into the messenger, TON Wallet launched this quarter for 87 million U.S. users, with Telegram boasting over one billion monthly active users worldwide.
At press time, Toncoin ranks #33 by total value locked (TVL) on DeFi platforms, holding $155.56 million. Its stablecoin market cap stands at $782.13 million, reflecting a 17% gain over the past week.
Additionally, the company stated that its Toncoin holdings will serve as both a store of value and a source of income, generating yield through staking mechanisms designed to be cash-flow-positive over time.
At the close of the transaction, the company seeks to retain 77% of the capital raised in liquid assets, allowing it to acquire up to 5% of Toncoin’s current circulating market capitalization. About 36% of VERB’s share capital will be subject to a lock-up of six to twelve months.
TSC Follows SOL Strategies’ Playbook with Toncoin Bet
While TON Strategy Co. (TSC) prepares for its transition into a crypto treasury vehicle, it has affirmed that its core business operations will remain active and are expected to grow alongside its digital asset exposure.
The strategy echoes a similar path recently taken by SOL Strategies, which became the first public company to adopt a phased acquisition model centered around Solana. In 2025, the firm raised $500 million via a convertible note to fund its SOL treasury and take part in validator operations.
SOL Strategies, formerly known as Cypherpunk Holdings, has evolved into one of the most ambitious institutional validators on the Solana network. The company has accumulated over 260,000 SOL, with roughly 60% staked through institutional validators, yielding between 6% and 8%.
Public wallet activity indicates consistent accumulation and a preference for native staking methods, rather than third-party custodians.
TSC’s move to anchor its treasury in Toncoin may indicate a broader institutional shift toward integrating emerging Layer-1 assets with real user bases, particularly those embedded within social platforms like Telegram.
Despite the headline-making announcement, Toncoin ($TON) saw a mild setback, falling 3.3% on the day. The pullback comes amid broader market volatility and profit-taking following a recent rally.
Still, investor enthusiasm around the treasury initiative appeared firmly intact, at least on the equity side. Shares of Verb Technology Company Inc. (VERB) soared 193.38% on August 4, trading at $27.40 by mid-morning.
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