Key takeaways
Trump-linked crypto venture World Liberty Financial is planning a $1.5 billion Nasdaq-listed company to hold its WLFI tokens. The move comes as WLFI also rolls out a USD1 loyalty program targeting high-volume traders and DeFi users.
World Liberty Financial (WLFI) seems to be taking a page from Strategy’s (prev. MicroStrategy) playbook, with rumors running rife about a $1.5 billion publicly traded company to hold its WLFI tokens.
The move could turn WLFI into a stock market proxy for token exposure – just as hype builds over its newly launched USD1 loyalty program.
WLFI eyes $1.5B Nasdaq-listed treasury
World Liberty Financial, the Trump family-backed crypto venture, is weighing the launch of a $1.5 billion publicly traded company to hold its WLFI tokens.
The proposed venture (expected to be listed on Nasdaq) would give traditional investors a stock-market route to WLFI exposure.
According a Bloomberg report, the structure is apparently still being finalized, but tech and crypto investors have already been approached, with talks moving quickly.
Source: X
If it proceeds, WLFI would join a fast-growing club of digital-asset treasury firms, a segment that has raised about $79 billion in 2025 for Bitcoin purchases alone.
Borrowing from Strategy’s playbook
Investor materials suggest WLFI plans to use an existing Nasdaq-listed shell company it has acquired – mirroring the path taken by Michael Saylor’s Strategy (prev. MicroStrategy).
That pivot in 2020 transformed Strategy into a $113 billion market cap Bitcoin proxy with $72 billion in BTC holdings.
This success has seen the rise of many Bitcoin-proxy stock companies.
Source: BitcoinTreasuries.net
WLFI has already raised $550 million through two public token sales.
Backers include TRON [TRX] founder Justin Sun, who invested $30 million for 2 billion WLFI tokens and Web3Port with $10 million.
Trump himself reported $57.4 million in income from WLFI token sales in 2025.
The USD1 loyalty program
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