- World Liberty Financial (WLFI) price has dropped 20% after its debut despite strong trading volumes.
- Trump family is pushing WLFI token as the backbone of their new DeFi ecosystem.
- Unlock fears and governance doubts weigh on investor sentiment.
World Liberty Financial’s WLFI token made its highly anticipated debut on major exchanges on September 1, pulling the crypto market’s spotlight squarely onto the Trump family’s DeFi venture.
But while the launch generated enormous excitement, massive WLFI token unlocks and profit-taking quickly tempered early gains, leaving traders cautious about what lies ahead.
WLFI token trading kicked off with a bang
Binance, Upbit, Gate and other leading exchanges began listing WLFI token on the first day, opening at around $0.30 before slipping to $0.25 within hours.
Despite the slight decline post-launch, the token’s fully diluted valuation (FDV) still pushed close to $30 billion, with market capitalisation topping $8 billion on launch day.
The debut also sparked heavy derivatives activity, with open interest in WLFI futures climbing above $1 billion, and trading volume surging more than 200% to surpass $8 billion.
While such figures underscore the intense curiosity around the project, they also reveal how speculative trading has overtaken fundamentals in shaping WLFI’s early price swings.
Token unlock sparks jitters
Alongside its market debut, WLFI saw one of the largest token unlocks in recent memory.
Out of its 100 billion total supply, 24.67 billion tokens entered circulation on day one. Of these, 10 billion were earmarked for the ecosystem team, 7.7 billion for Alt5 Sigma’s treasury operations, 2.8 billion for liquidity and marketing, and 4 billion for early investors.
The heavy allocation raised fears of immediate sell-offs by insiders, including Trump family members.
But while traders worry that any early moves by large holders could trigger cascading liquidations in futures markets, only 20% of the total supply is tradable at launch, while the remaining 80% remains locked under undisclosed schedules.
Trump family ties shape narrative
Once dismissed as a derivative of Aave, World Liberty Financial (WLFI) has evolved into what its backers call a DeFi “super app.”
The Trump family’s involvement has been central to this evolution.
Donald Trump Jr. described the token as “not just a meme coin” but the governance backbone of a financial ecosystem aimed at reshaping how money moves.
Big day – @WorldLibertyFi just launched the $WLFI token. This isn’t some meme coin, it’s the governance backbone of a real ecosystem changing how money moves. Freedom + finance + America FIRST. Home Team.
— Donald Trump Jr. (@DonaldJTrumpJr) September 1, 2025
Eric Trump went further, calling the launch “a pivotal moment for the future of finance,” while the family’s network of allies and investors has included major figures from the Asian crypto scene and Middle Eastern sovereign wealth funds.
We are now live!!!! Our team has always believed in American strength and leadership. With today’s @WorldLibertyFi’s $WLFI token launch, we’re setting a new standard for financial freedom; built on trust, speed, and U.S. values. This is a huge moment for the future of money! pic.twitter.com/40yUOZkG5Q
— Eric Trump (@EricTrump) September 1, 2025
These political and capital alliances have elevated the WLFI token well beyond a typical DeFi protocol, ensuring it remains both a financial experiment and a political statement.
Stablecoin USD1 drives ecosystem
At the heart of World Liberty Financial’s expansion is its stablecoin, USD1.
Launched earlier this year, it has already been used in high-profile deals, including a $2 billion investment in Binance by Abu Dhabi’s sovereign fund.
With strong backing from major exchanges, USD1 has quickly achieved a $2 billion market cap, though critics note that much of its usage still relies on exchange-driven liquidity rather than real-world adoption.
The Trump family’s personal history of being “de-banked” after Donald Trump’s first presidential term has also shaped WLFI’s strategy.
By creating stablecoins, lending protocols and treasury assets outside of traditional finance, the family seeks not only new business opportunities but also a financial buffer against future political risks.
World Liberty Financial (WLFI) outlook remains cautious
WLFI’s first day on the market illustrated both the scale of its ambition and the volatility of its path.
Heavy derivatives trading and soaring valuations demonstrated strong speculative demand, but the massive WLFI token unlock dampened momentum and highlighted lingering concerns about concentrated ownership.
For now, key technical levels lie at $0.25 support and resistance at $0.30 and $0.35.
While most pointers warn that the path of least resistance remains downward if selling pressure accelerates, the political clout, global capital backing, and a growing stablecoin ecosystem could propel WFLI’s price higher.
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