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Webus International Limited has announced plans to create a tokenized travel reward exchange platform that will use XRP stablecoin settlement for cross-border reward transfers. The project targets the $20 billion global loyalty market, aiming to make it easier for travelers to use and exchange rewards across airlines, hotels, and transport networks.
The company, based in New York, said the platform will combine blockchain tokenization with the stability of XRP-based settlements. This approach is designed to give users a faster, cheaper, and more transparent way to redeem and convert loyalty points between different programs.
Improving Liquidity and Interoperability
Webus said the loyalty market remains large but fragmented. Many rewards cannot be used outside their original networks, which limits their value. The new platform will address this by creating interoperability between loyalty systems and allowing real-time conversions using XRP stablecoins.
The use of blockchain is expected to improve liquidity and transparency while reducing transaction costs. By linking multiple travel and hospitality providers, the platform aims to make reward programs more practical and valuable for users.
Phased Rollout and Pilot Programs
Development will take place in stages, with each phase following regulatory guidelines. Webus is preparing pilot programs with travel partners in North America and Asia to test the exchange and settlement systems. Broader rollouts are planned once the pilots are complete and compliance frameworks are in place.
The first phase will focus on building the core infrastructure and testing stablecoin settlements under real travel conditions. Future phases will expand access and connect more brands across the global market.
Industry Reactions and Legal Insights
Attorney Bill Morgan said that Webus filed the press release with the U.S. Securities and Exchange Commission and confirmed that the company plans to integrate XRP stablecoin settlement into the platform. He added that while the announcement shows a connection to the XRP Ledger (XRPL), it does not outline any direct role for XRP itself.
Morgan described the initiative as a clear real-world use case that addresses a common problem in the loyalty industry — the lack of liquidity and connection between separate reward systems. He said the project remains long term, with pilots still in early planning.
“Although one may readily understand how this will involve integration with the XRPL there is no mention of the role of XRP itself,” he said.