Manchester City has signed a multi-year partnership with digital collectible platform Quidd to produce digital cards for fans to be able to swap, collect and trade.
Available on Quidd’s platform, the partnership will aim to draw on the traditional popularity of physical football card and sticker collecting with a modern digital twist.
Fans will be able to unlock a range of real-world rewards, including official Manchester City merchandise, hospitality tickets and ‘money-can’t-buy’ experiences, such as an exclusive opportunity to watch a first team training session at the City Football Academy.
Tom Boyle, Vice President of Global Partnerships Marketing and Operations at City Football Group, said: “We’re pleased to announce our new partnership with Quidd today.
“We’re excited to help transform the traditional football pastime of cards and collectibles in a new digital age alongside Quidd, enabling us to further connect with our fans across the globe.
“We look forward to working together on creating new digital experiences and games for our fans to enjoy.”
To mark the collaboration with the club, Quidd will be releasing a range of special edition digital collectibles which will allow City fans the ability to collect and benefit from Manchester City themed digital products.
This will be through the Quidd marketplace, which has facilitated the issue, sale and exchange of limited-edition, officially licensed digital collectibles since the brand’s formation in 2016.
The first series will feature over 200 player cards and will be available on the marketplace on Thursday 2 May, with the first 10,000 City fans acquiring two free packs, along with exclusive access to ‘For The Fans’ packs within 72 hours of release.
Michael Bramlage, CEO at Quidd, added: “We’re delighted to be working with Manchester City, one of the very best clubs in the game. This partnership signals our intent to revolutionise the world of sport collectibles.
“We have an ambition to be the best, most successful digital collectibles business – so it makes complete sense for Quidd to align with Manchester City, the most forward-thinking and progressive football club on earth.
“Quidd will provide fans with a fun and easy way to connect with their favourite football clubs and players.”
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