The post Bakkt Acquires Stake in Marusho Hotta, Rebrands as “bitcoin.jp” for Crypto Treasury Shift appeared first on Coinpedia Fintech News
Bakkt Holdings will acquire a 30% stake in Japanese yarn maker Marusho Hotta for $115 million as part of a major strategic pivot. The company will be rebranded as “bitcoin.jp” and shift its focus from textiles to a crypto treasury business centered on Bitcoin and digital assets. With Bakkt’s Phillip Lord set to become CEO, the newly named entity aims to leverage Japan’s crypto-friendly regulations and emerge as a corporate leader in Bitcoin-based treasury management.