This Dogecoin treasury strategy is actually taking center stage right now as CleanCore Solutions announces its $175 million funding initiative with foundation-backed governance. The NYSE-listed company has secured institutional Dogecoin adoption through its partnership with the Dogecoin Foundation, and this marks a pretty significant milestone in crypto treasury management.
JUST IN: Publicly traded CleanCore Solutions to become first-ever $DOGE treasury company. pic.twitter.com/YsiJtlaP5G
— Whale Insider (@WhaleInsider) September 2, 2025
CleanCore Launches $175M Dogecoin Treasury
CleanCore Solutions revealed its transformation into what people are calling the first official Dogecoin treasury strategy company through a $175 million funding round. The private placement actually attracted over 80 institutional and crypto-native investors, including some big names like Pantera, GSR, FalconX, MOZAYYX, and also Borderless Capital. This institutional Dogecoin adoption initiative represents what could be unprecedented crypto treasury management at the corporate level.
The market reacted quite sharply to the announcement, with CleanCore’s stock taking a hit and plummeting nearly 60% on Tuesday. Shares were dropped from $6.86 at Friday’s close to $2.69 in early trading, which highlights some investor concerns about this rather aggressive pivot.
Marco Margiotta, Chief Executive Officer of House of Doge, has also said that:
“By anchoring Dogecoin with an official foundation-backed treasury strategy, we’re setting a precedent for how public companies can align with foundations to build real utility around digital currency, while honoring the community.”
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Foundation-Backed Leadership and Strategic Structure
CleanCore appointed Alex Spiro, who happens to be Elon Musk’s attorney, as Chairman of the board. Timothy Stebbing, Director at the Dogecoin Foundation, joined the board while Marco Margiotta became Chief Investment Officer. This foundation-backed governance structure aims to ensure proper oversight of the Dogecoin treasury strategy.
Clayton Adams, CEO of CleanCore, said that:
“CleanCore has always been about innovation and disruption of the status quo, by anchoring our treasury with Dogecoin, in partnership with the Dogecoin Foundation and House of Doge, we’re not only adopting a forward-looking reserve strategy but also proving how public companies can innovate and disrupt.”
CleanCore will actually use the $175 million funding to acquire Dogecoin as the company’s primary reserve asset, with House of Doge and 21Shares overseeing strategic crypto treasury management.
Timothy Stebbing, Director at the Dogecoin Foundation, said that:
“By laying the groundwork for institutions through treasury and ETFs with 21Shares we are building underlying legitimacy as a serious currency beyond Dogecoin’s meme-inspired origins.”
The deal is estimated to settle in the first half of September 4, 2025, a crucial point in institutional adoption of Dogecoin and also in corporate crypto treasury management.
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