GameSquare Goes All In on Ethereum with $100M Crypto Treasury Plan

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GameSquare, a Nasdaq-listed gaming and media company, is making a major move into crypto. The board has approved a phased investment of up to $100 million in Ethereum (ETH), marking a bold shift in its treasury strategy. To kick things off, the company priced a public offering of 8.42 million shares at $0.95, raising $8 million. 

The bulk of this funding will go toward launching the new ETH-based treasury vehicle. Following the news, the Ethereum price has climbed to $2,606.26, marking a 2.69% gain in the past 24 hours as market sentiment turns bullish.

Partnering with Dialectic for On-Chain Yield

At the heart of the strategy is a partnership with Dialectic, a well-known crypto investment firm led by Ryan Zurrer. GameSquare will use Dialectic’s Medici platform, which applies machine learning and risk controls to target yields between 8% and 14%, well above the typical 3–4% ETH staking rate. This positions GameSquare to generate real, on-chain revenue rather than simply holding crypto.

More Than Just ETH—A Diversified Approach

The strategy won’t stop at Ethereum. GameSquare plans to explore other yield opportunities in the broader ETH ecosystem, including stablecoins and NFTs. This diversified model is designed to maximize returns while spreading risk. The board-approved $100 million will be deployed in stages, ensuring the company maintains enough capital for operations.

CEO Justin Kenna said the new crypto strategy is part of a long-term plan to build financial resilience. Yield generated from Ethereum will support further ETH purchases, share buybacks, and core business reinvestment. This reflects a growing trend of traditional firms adopting digital assets not just for speculation, but for operational value.

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Ethereum Market reaction

GameSquare’s bold $100 million Ethereum treasury move is already stirring strong reactions across the crypto space. Investors are taking notice, especially after Bit Digital’s recent shift of its entire treasury to ETH caused its shares to surge nearly 20%, signaling growing confidence in Ethereum-based strategies. On X, analyst TylerD called out the GameSquare deal as a potential game-changer, pointing to the scale of investment as a rare corporate-level commitment to crypto. Many in the community see this as part of a broader trend, where institutions are gradually adopting Ethereum not just as a speculative asset but as a core financial tool. 

What It Means for Investors

GameSquare’s move shows confidence in the future of decentralized finance. It’s also one of the more structured and institutional ETH plays we’ve seen from a media-tech firm. With strong partners and a phased plan, GameSquare is betting on Ethereum not just as an asset, but as an engine for growth. According to market data, GameSquare (GAME) rose by more than 58.76% yesterday, with a trading volume of $40.31 million. The current after-hours rise has exceeded the US stock market.