The crypto market was rocked by a wave of forced selling as over $1.7 billion in leveraged positions were liquidated between September 24–25. Ethereum bore the brunt, falling 9% below $4,000, while Bitcoin dropped 3% to $111,998 before staging a partial recovery. According to Bitget, more than 407,000 traders were caught in the downturn.
This market update is powered by Outset PR, the data-driven crypto PR agency that uses analytics to cut through noise and deliver measurable visibility.
Leverage Unwinds and Market Shock
The sell-off was triggered by heavily leveraged longs unwinding, creating cascading pressure across spot and derivatives markets. In just four hours, $57.7M in Bitcoin long positions were liquidated, per Bitget’s digest, underscoring the speed and severity of the move.
High leverage played a critical role. Open interest hit $1.04 trillion, amplifying volatility and fueling the liquidation storm.
Bitcoin Tests Lower Levels
Source: coinmarketcap
Bitcoin’s pullback, though milder than Ethereum’s, has left its chart looking fragile. It broke below 23.6% Fibonacci retracement ($115,400) and 7-day SMA ($114,563).
Technical indicators look as follows:
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MACD histogram: -257.74, deep in bearish territory.
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RSI: 42.23, edging toward oversold conditions.
While buyers stepped in above $112K, momentum remains negative. Traders are watching $111K as a critical level—failure here risks a deeper test toward $108K.
Heavy Liquidations Deepen Losses for Ethereum
Source: coinmarketcap
Ethereum’s decline was sharper, with a 4.81% drop in 24 hours and nearly $500M in long liquidations, the largest single-day ETH wipeout since August 2024. Similar to BTC, it broke below 50-day SMA ($4,419) and 61.8% Fibonacci retracement ($4,341).
The bearish scenario is supported by the RSI at 38.76, showing downward momentum without yet being oversold.
Key levels:
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Support: $3,800 (200-day EMA) is the next major target.
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Resistance: Relief requires reclaiming $4,227 (78.6% Fib), but sellers dominate near $4,100.
ETH’s failure to hold $4,000 intensified liquidations and exposed the token to further downside risks.
How Outset PR Optimizes PR Budgets and Delivers Tangible Results
The purpose of any PR campaign is to boost brand visibility. Traditionally, this has meant securing as many publications as possible, often with unpredictable outcomes. It was difficult to know how many readers would actually see a story, leaving much of PR to guesswork.
Actually, it had been guesswork until analysts of Outset PR developed Syndication Map—a proprietary tool that identifies which outlets attract the most traffic and where a story is likely to achieve the strongest syndication lift. Senior Media Analyst Maximilian Fondé explains:
If a company needs a top list article, we filter the table for media that publish this format, cross-check costs and placement conditions, and know within minutes which outlets to pitch. Over time, that builds into a comprehensive database of crypto-friendly publishers – something other players in the industry don’t have right now.
Smarter Campaigns, Lower Costs
Campaigns built with Syndication Map are not about mass reach for its own sake. They are carefully crafted to serve specific goals. By narrowing the focus to the most effective outlets, Outset PR reduces unnecessary spending on low-impact publications.
Another key factor is communication. Outset PR’s dedicated Media Relations team, led by Anastasia Anisimova, has earned the trust of leading outlets through professionalism and genuine relationships.
Sincerity and friendliness are our core principles, earning us the trust of numerous media outlets. Unfortunately, not all agencies in our industry prioritize friendliness in their communications.
Extended Reach Through Syndication
Outset PR campaigns also achieve more visibility than clients initially pay for. Articles are frequently republished across aggregators and platforms such as CoinMarketCap and Binance Square, extending exposure far beyond the original placement. Well-placed articles can achieve up to ten times the outreach of the original post.
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The case of StealthEX demonstrates this effect clearly: targeted tier-1 pitching led to 92 republications across outlets including CoinMarketCap, Binance Square, and Yahoo Finance, generating a total outreach of over 3 billion.
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Outset PR Sets a New Standard
Pitching to a major outlet like Cointelegraph still has value, but syndication often delivers far greater reach at a lower cost. Outset PR has mastered this strategy, combining proprietary tools, strong media relations, and syndication opportunities to deliver results backed by numbers.
Ready to make your budget work smarter? Discover how targeted campaigns deliver verifiable results.
Reach out to Outset PR
Outlook: More Lows Ahead?
The combination of high leverage and technical weakness leaves both BTC and ETH vulnerable to further downside. Unless Bitcoin holds $111K and Ethereum stabilizes above $3,800, more losses could follow before any meaningful relief rally.
In markets, precision makes the difference between defense and collapse. The same principle applies to communications. Outset PR uses proprietary tools like its Syndication Map to help crypto projects allocate budgets where they matter most—delivering measurable results instead of guesswork. In both trading and PR, data-driven strategies determine who weathers the storm.
You can find more information about Outset PR here:
Website: outsetpr.io
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Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.
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