From Vegas tables to tokenized memberships, MORE is proving blockchain’s value beyond speculation.
Las Vegas, NV — October 2025 — Long before “real-world assets” became the crypto buzzword of the year, MORE was already living it.
Launched in 2017, the MORE token started as a simple idea: use blockchain to verify access to real experiences, not just move money around. That idea turned into one of the first real-world utility tokens—giving holders access to VIP nightlife tables, exclusive events, and private hospitality experiences in Las Vegas and Hollywood.
Today, MORE is expanding that model again. The token—now part of the ecosystem owned by Bell Buckle Holdings (OTC: BLLB), a U.S. public company—is being reintroduced with a focus on ownership, transparency, and actual usability.
“MORE proved blockchain could handle exclusivity as well as it handles transactions,” said Peter Klamka, who oversees the brand’s relaunch. “It’s the opposite of a reservation—it’s proof that you belong.”
From Speculation to Access
Where most crypto projects talk about “utility,” MORE delivers it literally at the door. Ownership of the token isn’t about yield or staking—it’s about walking into real venues like Wynn Las Vegas, where members unlock pre-reserved tables, concierge support, and curated events.
The token acts as a digital membership pass, verified on-chain but used in the real world—turning blockchain into a credential system for culture.
On-Chain, In Real Life
Each MORE membership exists as a verified ERC-20 token, transferable between wallets without paperwork or middlemen. If a member moves on, their spot can be sold or transferred to someone else, creating a transparent secondary market for access itself.
This “tokenized access” model has quietly influenced a new wave of Web3 thinking—moving from speculative coins to verifiable ownership tied to physical and social experiences.
A Public Company, a Real Brand
Unlike many projects chasing vaporware visions, MORE operates under the umbrella of a U.S.-listed public company. That structure adds a level of accountability rare in crypto—bridging blockchain culture with regulated transparency.
And while Bell Buckle Holdings may own the brand, MORE still runs like a club: discreet, member-driven, and built on word-of-mouth.
Expanding Beyond Vegas
MORE’s hospitality model—already live in Las Vegas—will soon expand to New York and Miami, with more integrations planned across entertainment and creator platforms. The upcoming Biconomy Exchange listing will make the token easier to acquire globally, joining Uniswap as an active trading venue.
For a project that started before “Web3” was even a term, MORE’s longevity says something: the best utility isn’t hypothetical. It’s a night, a table, a moment—secured on-chain.
Website: www.morebrand.co
Contract: 0x305de070488c8469dfac957226c9c900c4bfba22
Trading: Uniswap now, Biconomy Exchange later this month
