Rongchai Wang
Oct 30, 2025 05:20
Swiss crypto firm Taurus establishes a New York office to bolster its U.S. operations, targeting banks amid growing digital asset interest.
Taurus, a leading Swiss crypto infrastructure firm, has announced the establishment of a new office in New York, marking a significant step in its North American expansion strategy. This move comes as the company aims to enhance its presence in the U.S. financial ecosystem, which is experiencing a surge in institutional crypto activities.
New York Office to Drive U.S. Operations
The New York office is Taurus’s second location on the continent, underscoring its commitment to expanding services in the region. The firm is focusing on offering its institutional crypto services to banks and market infrastructure players, reflecting the rising interest in digital assets across the U.S.
According to a recent announcement by Taurus, capital markets expert Zack Bender has been appointed to lead the U.S. operations. This strategic hire is expected to leverage Bender’s extensive experience to navigate the complex regulatory landscape and foster growth in the American market.
Regulatory Changes Fuel Expansion
The decision to open a New York office is also influenced by recent regulatory shifts, including the introduction of the GENIUS and Clarity Acts, as well as the repeal of SAB121. These changes are perceived to be beneficial for the crypto industry, providing a clearer framework for digital asset businesses to operate within the United States.
Taurus’s expansion is timely, as the U.S. continues to embrace digital assets more broadly. The firm’s focus on integrating with traditional financial institutions aligns well with the growing acceptance of cryptocurrencies in mainstream finance.
Broader Implications for the Crypto Industry
This expansion could signal a broader trend among European crypto firms seeking to enter the U.S. market, drawn by its robust financial infrastructure and increasing regulatory clarity. Taurus’s move may encourage other companies to follow suit, potentially accelerating the integration of digital assets into the global financial system.
Overall, Taurus’s New York office is poised to play a pivotal role in the company’s international growth strategy, as it aims to capitalize on the burgeoning opportunities in the American crypto sector.
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