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Trump-backed World Liberty Financial (WLF) is stepping up its crypto game, launching new products and forming strategic partnerships.
With a focus on long-term growth, it is now working to make its digital finance ecosystem stronger and easier for people to use.
Here is a look at what is coming next.
Bringing USD1 to Everyday Payments
World Liberty Financial is all set to introduce its own debit card and retail application, a move the company says will happen “very soon.” The update came from co-founder Zak Folkman during a panel discussion at Korea Blockchain Week 2025 in Seoul.
Folkman said that this will let users connect their USD1 stablecoin and the World Liberty app directly to Apple Pay, bringing digital assets closer to everyday payments. The retail app will combine peer-to-peer payments with trading features.
He also stressed that World Liberty Financial has no plans to launch its own chain. Instead of building a separate chain or exchange, the project’s goal is “to be completely agnostic when it comes to chains, technology, distribution platforms,” he said.
WLF’s Long-Term Vision Despite Short Term Volatility
World Liberty Financial has rolled out its own token (WLFI) and stablecoin (USD1). WLFI’s token debut attracted strong attention, but its value has since dropped and is down over 37% since its launch. It is currently trading at $0.206, with a market cap of $5.6 billion.
Folkman admitted that WLFI’s value will continue to fluctuate with the market but remains optimistic about its long-term growth. World Liberty Financial is focused on developing a robust product suite, including USD1 and other offerings with “staying power,” with a vision that spans decades rather than months or years. He also described the effort as a “marathon, not a sprint.”
Recently, WLF approved a governance vote that seeks to use all of the project’s liquidity fees for WLFI token buybacks and burns. This move could strengthen the token’s value over time.
WLF Expands With Key Partnerships
In separate news, WLF has also signed a memorandum of understanding with South Korean exchange Bithumb to explore potential business opportunities.
Bithumb CEO Lee Jae-won called the partnership with WLF a major step toward boosting Bithumb’s global competitiveness and said the company plans to keep expanding its strategic network in the future.
WLF has been actively expanding its network through strategic collaborations. In August, WLF teamed up with HTX, a top global crypto exchange, to launch the USD1 Points Program, the first-ever global loyalty initiative centered on the USD1 stablecoin.
Earlier in May, it partnered with Chainlink to enhance the interoperability of its USD1 stablecoin. WLF also recently expanded its USD1 stablecoin to the Solana blockchain, minting 100 million tokens.
Despite market turbulence, WLF is steadily building the foundations of a global digital finance ecosystem.