The .Smobler extension enables players in the cross-platform Smobler ecosystem to access services, transfer assets, and support the blockchain gaming movement
Singapore, September 17
Unstoppable Domains, the largest onchain domain name provider and digital identity platform, today announces its latest strategic collaboration with Smobler, the leader in immersive web3 experiences. The goal is to launch the .Smobler domain and help unite the rapidly-expanding Smobler ecosystem. Designed to unify and empower the burgeoning The Sandbox open metaverse as well as Smobler’s other gaming platform partners, this pioneering initiative takes center stage at the prestigious NOVA, Smobler’s signature event held in conjunction with Ordinals Summit and TOKEN2049 in Singapore. NOVA features luminaries from industry giants such as Roblox, The Sandbox, Champ Medici, Agoria, ASUS, Republic of Gamers, and AWS, amongst others.
The introduction of .Smobler, as the inaugural gaming and metaverse studio TLD on Base, represents a quantum leap in blockchain domain technology for the gaming sector. Base, known for its scalability and efficiency, provides the perfect foundation for this groundbreaking domain, offering users unprecedented speed, security, and interoperability within the Ethereum ecosystem. This launch paves the way for future specialized TLDs on Base, including anticipated releases for meme coins and dApps, further expanding the blockchain’s diverse ecosystem.
Smobler, a Singapore-based powerhouse in metaverse architecture and game design, has earned its reputation by crafting immersive digital experiences within cutting-edge Web3 environments like The Sandbox and massively popular community platforms such as Roblox and gaming giants like Tencent. With a focus on intentional experiential design, Smobler seamlessly integrates advanced 3D modeling, animation, and virtual event production to create unparalleled experiences for brands and organizations. Smobler’s commitment to leveraging the metaverse for social good is evident in its groundbreaking projects, including metaverse weddings and accessible spaces for individuals with disabilities.
The introduction of the .Smobler extension as the first gaming and metaverse studio TLD on Base represents a pivotal moment in the evolution of digital identity and community building within the Web3 gaming space. This innovative domain serves multiple purposes:
- Gaming Blockchain Pioneer: Establishing .Smobler as the first-ever gaming and metaverse studio TLD on the Base blockchain, setting a new standard for domain functionality and performance in the gaming sector.
- Brand Amplification: Boosting the Smobler brand while empowering community members to become active ambassadors across social media and the broader blockchain gaming ecosystem.
- Digital Signature: Acting as a unique identifier of affiliation within the gaming and metaverse community, expanding exposure, and facilitating onboarding of new users into the Smobler ecosystem.
- Universal Compatibility: Seamlessly integrating with a wide array of blockchain applications and games, allowing users to create and manage their immutable digital profiles across various gaming platforms.
- Enhanced Functionality: Enabling secure cryptocurrency transactions for in-game assets, access to over 865 integrated dApps within the Unstoppable Domains ecosystem, exclusive collectible badges, private messaging capabilities, and much more.
The .Smobler domain simplifies the user experience for gamers and metaverse enthusiasts by replacing complex cryptocurrency wallet addresses with intuitive, personalized domains. This breakthrough ensures that holders of various cryptocurrencies, including Bitcoin, Ethereum, and Solana, can transact with ease and confidence within gaming ecosystems, all while leveraging the advanced capabilities of the Base blockchain.
In fact, Smobler is a pioneer in cross-chain interoperability, having collaborated with the biggest project on the Cardano chain, Clay Nation, and building a gaming experience for the Clays in The Sandbox. Smobler will now be announcing the launch of its own cross-chain (Bitcoin and Ethereum), cross-platform (The Sandbox and Roblox) gaming IP, Ichorium, during NOVA, which underscores this timely collaboration with Unstoppable.
Sandy Carter, Chief Operating Officer at Unstoppable Domains, commented, “Our collaboration with Smobler to launch the first-ever gaming and metaverse studio TLD on Base marks a watershed moment in the evolution of digital identity and community engagement within the Web3 gaming space. The .Smobler domain is not just a technological advancement; it’s a bridge connecting passionate gaming communities with the limitless possibilities of the decentralized web. This partnership exemplifies our commitment to creating a more accessible, user-friendly blockchain ecosystem that empowers gamers and fosters innovation in the metaverse.”
Loretta Chen, Founder and CEO of Smobler, shared her vision for the partnership, “The launch of the .Smobler domain as the pioneer gaming and metaverse studio TLD on Base, in collaboration with Unstoppable Domains, is a testament to our unwavering commitment to pushing the boundaries of what’s possible in the gaming metaverse. This isn’t just about creating a new domain; it’s about forging a digital identity that resonates with our gaming community’s values and aspirations. We’re not just building in the metaverse; we’re crafting the future of digital interaction and community engagement for gamers on one of the most promising blockchain platforms available.”
As the latest addition to the Unstoppable Domains family, Smobler joins an elite group of over 20 blockchain companies, including the renowned crypto finance platform Blockchain.com. This strategic alliance sets the stage for future innovations, with plans to participate in the upcoming ICANN gTLD application round scheduled for 2026.
This partnership reinforces Unstoppable Domains’ mission to deliver secure and verified digital identity solutions to users worldwide. The introduction of .Smobler is a significant milestone in this journey, expanding the digital asset landscape and making it more accessible and secure for global users, particularly in the gaming and metaverse sectors.
For more information about Unstoppable Domains and the .Smobler extension, please visit https://unstoppabledomains.com.
To learn more about Smobler and its innovative metaverse solutions, visit www.smobler.io.
About Unstoppable Domains
Founded in 2018, Unstoppable Domains is a pioneering onchain domain name provider and digital identity platform dedicated to onboarding the world onto blockchain technology. The company offers onchain domains minted on the blockchain, providing users with full ownership and control over their digital identity, free from renewal fees. Unstoppable Domains enables users to replace complex alphanumeric crypto wallet addresses with human-readable names, facilitating seamless interactions with over 720 apps, wallets, exchanges, and marketplaces. Recognized by Forbes as one of America’s Best Startup Employers in 2022, Unstoppable Domains continues to lead the charge in blockchain-based digital identity solutions.
About Smobler
Smobler is a leading Metaverse architect and a portfolio company of Animoca Brands, The Sandbox, Brinc, supported by Enterprise Singapore, IMDA Singapore, and Plug and Play. Smobler has created a suite of the world’s first, such as a phygital wedding, Tools of Rock concert venue, a disability-led accessibility park, BhutanVerse, and a Peace Sanctuary. Working with legacy brands such as Airbus, BMW, DBS, GoPro, Mahindra, and Meta, Smobler creates innovative projects such as Metaverse for Good and has been featured by Forbes, Vogue, Channel News Asia, and more. Smobler initiated the inaugural cross-chain project with Clay Nation, Cardano, and Polygon and curated a series of proprietary Gamefi IPs — Ichorium, Cobbleland, and Yeti Realm. Smobler also created and runs NOVA, a biannual phygital festival held alongside Token 2049 and SXSW. The company has been acknowledged as a top tech startup at SelectUSA, Inventures Canada, and VIVATech Paris and is a proud alumni of ScaleUp inBrazil and Plug and Play’s Global Innovation Alliance. Smobler’s CEO, Loretta Chen, has been awarded numerous Top Female Founder Awards from UBS, AWS, Forbes, amongst others. For more information, visit www.smobler.io.
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